But there are also the subtle innovations, the improvements
in systems; the responding to changes in the industry and in available
materials. The thinking can we do things differently; better; smarter; greener?
The innovators in this category don’t tend to even think of themselves as
innovators – they’re just doing the day job!
If you are a day-job innovator, or believe you have these in
your team and haven’t yet explored R&D tax credits then you could be
missing out. Perhaps your New Year’s resolution needs to be to have an
exploratory chat with our innovation taxes team?
As we look to 2020 and the future beyond, it’s with
excitement at the new ideas we will hear from our clients. And as the next
generation of innovators come through, we thought it would be interesting to
hear their thoughts for the future. We asked the Crowe team’s kids to pitch in
with their ideas and got some great results.
Some of the highlights include a machine that makes unicorns
and rainbows (we could all do with more of these in our lives Chloe (aged 4)!)
and a fantastic robot to do all the chores at home - this entry from Scarlet
(aged 10) came with a fantastic marketing tag line which we had to share with
you: “Mums of the world – sit back, relax and enjoy the gin.
Our winning entry is from James (aged 9) who invented a
flying car, with bubble protection (so if you’re running low on juice you can
bounce while you recharge) We love the green approach, and anything to sort out
the traffic issues is a win with us!