Wind turbines
Benchmarking Charities: the power and the challenge
Naziar Hashemi
30/05/2018
Wind turbines
Now more than ever charities are focusing on results, reducing costs, focusing on efficiencies and on innovation.

Now more than ever charities are focusing on results, reducing costs, focusing on efficiencies and on innovation. The success of the sector is not and indeed should not be measured in terms of how much income it will raise but on its ability to demonstrate its effectiveness and impact.

In this operating context, benchmarking as a tool can be very helpful if used properly. It can help decrease costs, improve effectiveness and increase impact. It can also be used as a tool to explain a charity’s mission to its key stakeholders and funders.

Benchmarking can be used as critical thinking tool to answer three important questions:

  1. Why do we do the things that we do?
  2. How do others do it?
  3. Why should we change?

Our new benchmarking briefing identifies and discusses:

  • What is benchmarking?
  • Types of benchmarking.
  • The benchmarking process.
  • Benchmarking pitfalls.
  • The importance of the right management information.
  • The external perspective.
  • Reporting impact.

Download [pdf]


For further information and to discuss benchmarking and your charity, please contact Naziar Hashemi , Partner and National Head of Non Profits at Crowe.

Contact us

Naziar Hashemi
Naziar Hashemi
Partner, National Head of Non Profits
London