Now more than ever charities are focusing on results, reducing costs, focusing on efficiencies and on innovation. The success of the sector is not and indeed should not be measured in terms of how much income it will raise but on its ability to demonstrate its effectiveness and impact.
In this operating context, benchmarking as a tool can be very helpful if used properly. It can help decrease costs, improve effectiveness and increase impact. It can also be used as a tool to explain a charity’s mission to its key stakeholders and funders.
Benchmarking can be used as critical thinking tool to answer three important questions:
Our new benchmarking briefing identifies and discusses: