Trust and Ethics

Neil Currie
As trust becomes an increasing factor for the customer, demonstrating the ethics of how data is to be used, managed and protected will become a competitive differentiator. In assessing how trust and ethics are a factor, this paper considers a number of assertions affecting both company and individuals’ data, covering some of the key regulatory, industry, individual and economic factors. It looks at the forecast trends in data availability, consumption and use that will affect business in the coming years.
Trust and ethics
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