Five Steps for Measuring Success in Consumer Channels
Consumers today expect the same kind of experience from banks that they have with other retailers. If major online retailers can track a shopper’s purchasing preferences, a teller should be able to use a bank’s data in a one-on-one interaction that helps to meet a customer’s needs.
Five-Steps-for-Measuring-Success-in-Consumer-Channels_PERF-17001-052A-LG
Download
Consumers today expect the same kind of experience from banks that they have with other retailers. If major online retailers can track a shopper’s purchasing preferences, a teller should be able to use a bank’s data in a one-on-one interaction that helps to meet a customer’s needs.