Managing Data Privacy Ethically in a Rapidly Changing World


In a post Coronavirus world where social distancing becomes commonplace, technology and online interactions will take on an ever-increasing role in daily life. Consumers will trade information about themselves for access, convenience, and safety. At the same time, states within the US as well as countries around the globe are looking to legislation such as GDPR and CCPA to craft their own data privacy requirements. Organizations wishing to thrive in this new digital landscape will need to go beyond compliance and merely checking the box on managing and overseeing the use of personal data. With consumers' expectations of privacy and data protection rising beyond what is "legal" to what is ethical, organizations that achieve compliance may keep themselves out of court, but may fail in the court of public opinion – where profits are won and lost.

By attending this session, you should be able to:

  • Identify the differences between compliance and the ethical approach to data privacy protection
  • Build a framework around the ethical data privacy approach and what fundamental elements are required
  • Determine what questions to ask to benchmark your current program against leading data privacy protection practices

In the social media era, where information travels swiftly from one side of the globe to the other, the stakes have been raised. Consumers are being granted more power in the "data" transaction, and they are flexing their rights. Find out how to build a firm foundation and how an ethical approach to data management can protect your customers and the bottom line.

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