Laying the Groundwork for Brand Strength Through Sustainability

Consumers play an active role in companies’ success or failure. Armed with the internet and social media, consumers can use their voices and buying power to push a social agenda, demanding – through support for “good behavior” and denouncement of “bad behavior” – that companies behave in a manner that protects and sustains the long-term health and viability of the environment, communities, and employees who are its stakeholders.