Demystifying Digital Marketing 

Using Metrics to Assess Effectiveness

| 6/26/2019

As auto dealers shift their emphasis toward greater reliance on preowned vehicle sales, their digital marketing strategies need to adapt. Yet with its unique jargon and sometimes confusing metrics, digital marketing often is a murky area for dealership owners and top executives. In this article, leading dealership consultants from Crowe and Lincoln Digital Group focus on what dealers can do to improve the effectiveness of their digital marketing programs.

Demystifying Digital Marketing: Using Metrics to Assess Effectiveness
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