4 Advantages to Keeping Your CRM Technology Up to Date

Ryan Plourde
| 3/13/2017
PERF-17001-042A CRM_blog post2

You’re not still using a Rolodex® file, are you? Of course not. There was a time back in the 1950s when a Rolodex file was the best way to keep track of customer data and contacts. Eventually data storage systems became more sophisticated and customer relationship management (CRM) systems came along. But early CRM systems were basically still just data retrieval systems. Things have changed dramatically, and yesterday’s systems can’t hold a candle to today’s in terms of functionality and business value. In fact, with Microsoft Dynamics® 365, CRM functionality has advanced dramatically.

Are You Using Outdated CRM Technology?

If your CRM technology is outdated, you could be missing out on some very valuable tools designed to make your organization more productive, competitive, and successful.

There are many reasons to update your CRM technology. Here are four for you to consider:

     1. Mobility

Just a few years ago, you could only dream of having a CRM system that allows users to access it from anywhere at any time. Now, with the pervasive use of tablets and smartphones, your team can connect from anywhere there is an internet connection. Information is at your fingertips when and where you need it when your CRM system is up to date.

     2. Collaboration

How easy is it for members of your team to share the up-to-the-minute data necessary for completing their tasks and making important decisions? Up-to-date CRM systems allow for collaboration and a more timely sharing of information.

     3. Personalized Reporting

Can your team quickly pull up the information it needs to see at a glance? Is that information current? Up-to-date CRM systems allow users to design their own dashboards and create their own reports to present data in a way in which it can be used effectively and efficiently. This means that individual team members can see the information they need in a way that makes sense to them.

     4. Document Management

Crucial information need no longer reside in filing cabinets or in Microsoft® Excel® files. Up-to-date CRM systems can store not only customer data but also documents, proposals, contracts, and project plans for easy retrieval.

Are You Ready for New or Updated CRM Technology?

Microsoft Dynamics 365, which includes Microsoft Dynamics CRM functionality, truly represents the next generation of intelligent business applications  including the latest advancements in customer relationship management.